Privacy Policy

Last Updated: 1.31.2022


Shipley Do-Nuts cares about your privacy and is committed to protecting the privacy and information of guests visiting, the Shipley Do-Nuts App, and/or any of our other authorized websites (collectively, the “Sites”).

This privacy policy (“Policy”) applies to the Sites and describes what types of information Shipley Do-Nuts collects, how we use the information in connection with our business, when we share it with third parties, and applies only to information collected through the Sites and/or Services. While the process of applying for a job is conducted on a separate website, the information provided therein is also subject to this Policy. The Sites may contain links to websites that are owned and operated by other companies. This Policy does not apply to websites and services that are owned and operated by third parties.


This Policy is part of the Sites’ Terms and Conditions (“Terms”). By accessing or using our Sites, registering in any rewards programs, making a transaction with us, or otherwise providing information to us, you agree to the most recent version of this Policy then in effect and posted on the Sites. We reserve the right to change or modify this Policy from time to time. If this Policy changes, we will notify you by posting the updated Policy with a “Last Updated” effective date of the revisions. Please check this page periodically for changes. Your continued use of our Sites, rewards programs, or contacting our Guest Relations team, means you accept the then-current and updated Policy. If you do not agree to this Policy, please do not use, or access the Sites.


As you use our Sites or visit one of our stores, we collect both Personally Identifiable Information and Non-Personal Information about you. For purposes of this Policy, “Personally Identifiable Information” means information that identifies or may reasonably be used to identify a specific person. “Non-Personal Information” means information that neither directly identifies nor may be used to identify a specific person. Some of the Personally Identifiable Information we collect includes, but is not limited to: your name, Website account user ID and password (if applicable), email address, mailing address, telephone number, birthdate, company and/or profession information, customer service history, and/or billing information.

The information SHIPLEY collects fall into three different categories: (1) information you give us; (2) information we collect from you automatically; and (3) information we collect from other sources.

  1. Information Collected from You
    Some information we collect is provided when you use our Sites and/or request our services. SHIPLEY cannot collect your Personally Identifiable Information without your consent and participation. You may be required to disclose Personally Identifiable Information in order to register for an account or transact business on the Sites. You may also be asked to provide such information when submitting a franchisee application, job application, survey, or feedback form. By submitting your Personally Identifiable Information, you authorize SHIPLEY to use that information to provide the interaction or service you have initiated.
  2. Information Collected Automatically
    Some information is collected by us automatically, including when you access the Sites, download our mobile application, or otherwise use our services.
  3. SHIPLEY may collect Personally Identifiable Information about your transactions in our stores or on our Sites including what products you purchase, how frequently you purchase them, any rewards or promotions associated with a purchase. In order to provide you with more information about your local Shop, we may also collect the geolocation of your device by, for example, using satellite, cell phone tower, WiFi signals, beacons, Bluetooth, and/or near field communication protocols.
  4. SHIPLEY also gathers Non-Personal Information automatically each time you visit the Sites and aggregates the information to improve Site performance and enhance the user experience by responding to trends in page views, linking within the Sites, and interactions with selected ads. We may use a variety of technologies to collect this information, such as cookies, pixels, and web beacons. See the “Tracking Technologies” section below for more information
  5. We may disclose the aggregated data to our vendors, such as web hosting services and/or graphic designers, to improve the Website. We may also share the aggregated data with third-party service providers, such as online advertisers, to allow them to generate contextual advertisements on the Website.
  6. Information Collected from Third Parties
    Some information SHIPLEY collects is publicly available. For example, we may collect the information you submit to a blog, a chat room, or a social network like Facebook, Twitter, or Instagram. We may also collect information from other companies and organizations, including from service providers and our other vendors. For example, SHIPLEY collects information after you submit an order through a partner website or third-party food delivery service. By gathering additional information about you, we can correct inaccurate information, enhance the security of your transactions, and give you product recommendations and special offers that are more likely to interest you.

SHIPLEY, our franchisees, or our service providers and/or other vendors may use your information in a variety of ways, including, but not limited to:

  • To process your purchases of or requests for products or services, including online ordering and delivery orders and requests.
  • To communicate with you about your use of the Sites, orders, purchases, returns, services, accounts, programs, contests, and sweepstakes.
  • To respond to your inquiries and for other customer service purposes.
  • To advise you of changes or additions to the Sites, about any of SHIPLEY ‘s products or services, or for such other purpose(s) as SHIPLEY deems appropriate.
  • To better understand how users access and use the Sites, in order to improve the Sites and respond to user desires and preferences, and for other research and analytical purposes.
  • To help maintain the safety, security, and integrity of our Sites, products and services, databases and other technology assets, and business.
  • To manage the Careers page on the Website, which is a tool utilized by SHIPLEY and independently owned and operated Shipley Do-Nuts franchised locations to assist in their recruiting efforts.
  • To tailor the content and information that SHIPLEY and our franchisees may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Sites.
  • To assist in advertising SHIPLEY’s products and services on third-party websites.
  • To maintain appropriate records for internal administrative purposes.
  • To protect the rights and interests of SHIPLEY and/or our franchisees, such as to resolve any disputes, to enforce this Policy, the Terms, or any other policy, to protect the rights or property of another, to prevent harm, or to respond to legal process (such as a summons in a lawsuit or subpoena).
  • To evaluate or conduct a merger, sale, or other acquisition of some or all of SHIPLEY ‘s organization or its assets, in which the information held by SHIPLEY about our Sites’ users is among the assets transferred.



Except as described in this section, we will not give or sell your information to any other party for its use in marketing or solicitation. Moreover, SHIPLEY will not share your credit card number or any other financial information with any third party except to complete your transaction and to verify your credit card information.

SHIPLEY may share your information in the following instances:

  1. With Your Consent:
    SHIPLEY may share information about you with other companies if you give us permission or direct us to share the information.
  2. Affiliates:
    We may share information between and among SHIPLEY, our franchisees, and affiliated companies for purposes of management and analysis, decision-making, and other business purposes. SHIPLEY, our franchisees, vendors, and/or other business partners are obligated to maintain the confidentiality of your Personally Identifiable Information and permitted to access and use such information solely for the purpose of providing or enhancing the products and services provided by SHIPLEY. For example, we may share your information with our franchisees and affiliated companies to administer our [loyalty/rewards/etc.] program[s], process orders and requests, and expand and promote our product and service offerings.
  3. Third-Party Service Providers:
    We may disclose Personally Identifiable Information to third parties who provide services to SHIPLEY or have a contractual relationship with SHIPLEY. These third parties may provide a variety of support services to SHIPLEY, including, but not limited to, administering the Sites or any services offered on the Sites, credit card processing, email and postal marketing, e-commerce fulfillment, and marketing surveys. These third-party services may include enhancing the information SHIPLEY collects about guests to provide us with analytics services or conduct research.SHIPLEY may also share Non-Personal Information with service providers, potential advertisers, business partners, or other third parties. For instance, we may combine information about the nature or frequency of your transactions with similar information about other people and share the aggregated information for statistical analysis and other business purposes. This aggregated data is not linked to any Personally Identifiable Information. We may also use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons), which collect and aggregate information to measure advertising effectiveness.
  4. Business Transactions:
    In the event SHIPLEY goes through a business transition, such as a merger, an acquisition by another company, or a sale of all or a portion of its assets, information collected by SHIPLEY will, in most instances, be part of the assets transferred. In the event of a transfer, we will notify you about the Personally Identifiable Information being shared. However, nothing in this Policy is intended to interfere with the ability of SHIPLEY to transfer all or part of its business and/or assets (including the Sites), for any purposes, without any limitation whatsoever. SHIPLEY specifically reserves the right to transfer or share a copy of the information collected from the Sites to the entity to whom that portion of its business relating to that information is transferred.
  5. Legal Disclaimer:
    SHIPLEY and/or our franchisees shall disclose the collected information, including Personally Identifiable Information, when required by law or under the good-faith belief that such action is necessary under applicable law. SHIPLEY and/or our franchisees may disclose Personally Identifiable Information in order to establish or exercise its or their legal rights or defend against legal claims. SHIPLEY and/or our franchisees may also share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, to protect SHIPLEY and/or our franchisees’ property or interests or that of their agents and employees, and to protect guests’ personal safety and/or the public.

Like most websites, mobile apps, and other online services, SHIPLEY and/or our third-party service providers utilize different tracking technologies, like cookies, pixels, and web beacons, to enhance browsing and usage experience on the Sites and to enable certain functionalities related to the Sites. Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information, please see the section of this Statement titled “Your Choices”

The information captured about your activities on the Sites makes it possible for us, among other things: (i) to speed navigation and provide you with custom, tailored content; (ii) to remember information you gave to us so you do not have to re-enter it each time you visit the Sites; (iii) to monitor the effectiveness of certain marketing campaigns; (iv) to monitor total number of visitors, pages viewed, the web address you came from, and type of browser you are using; and (v) to enforce limitations on downloads described for online coupons and other similar offers. Below are brief descriptions of the most common types of online tracking technologies.

  • “Cookies” are small files or records that are stored on your computer’s hard drive when you visit a website.
  • “Pixels” or “web beacons” are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs,” “single pixel gifs”, “page tags” or “web bugs.” We use web beacons to track the web pages you visit, to evaluate the effectiveness of our marketing, and to find out if an email has been opened and acted on.
  • “Java scripts” are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.
  • “Entity Tags” are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser and validates these caches when the website is opened, accelerating website performance since the webserver does not need to send a full response if the content has not changed.
  • “HTML5 local storage” allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.

Our Sites may offer links to third-party websites that are not operated by SHIPLEY. If you visit one of these linked websites, you should review its privacy policy and any other applicable policies since your access and use of any third-party website is governed by the terms set by the website owner. SHIPLEY cannot and does not accept responsibility for the contents or actions of any third-party websites, and any information you submit to those companies is specifically outside the scope of this Policy.


SHIPLEY uses commercially reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure, or modification of your information. By way of example and not limitation, Personally Identifiable Information is transmitted to SHIPLEY over an encrypted connection and stored in a secure database at SHIPLEY’s or its vendors’ facility. Please note that email submissions may not be secure, so do not include any sensitive or confidential information in your message to us.

While we have employed security technologies and procedures to assist safeguarding your Personally Identifiable Information, no system or network can be guaranteed to be 100% secure. Please bear that in mind when deciding what Personally Identifiable Information to disclose to SHIPLEY. If at any time you are asked for Personally Identifiable Information that you do not wish to be disclosed in any of the ways discussed above, you should terminate the transaction or cancel your account registration immediately.

If you choose to register for an account via the Sites, you are solely responsible for maintaining the confidentiality of your account information (i.e., user ID, password and/or challenge questions). SHIPLEY is not liable for any unauthorized disclosure of your Personally Identifiable Information that results from your failure to adequately protect your account information.

  1. Promotional Communications
    You may opt-out of receiving promotional emails and mailing from SHIPLEY at any time by following the unsubscribe instructions provided in the communication. Please note that if you opt-out of receiving promotional communications from us, we may still send you transactional communications, including emails about your accounts or purchases.Where our Shipley Do-Nuts® mobile application (“App”) allows for the delivery of “push notifications” you can also opt out of receiving these notifications by toggling the “Notifications” switches within our mobile applications to “off.” By downloading and using the App, you may receive promotional messages, offers, news and information about SHIPLEY or our business partners within the mobile application itself. These “in app” messages are part of the App’s functionality and cannot be turned off. If you do not want to receive “in app” messages, offers, news, and information, do not download or use the App.
  2. Location Information
    You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by either (i) disabling location services within the device settings; or (ii) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your WiFi, Bluetooth, and other device settings. See your device settings for more information.
  3. Blocking Cookies
    To block cookies used on the Sites, you can clear your browser(s) of all existing cookies and set your browser(s) to refuse cookies. The “help” functionality of your browser(s) will explain how to do this. If you refuse cookies, your experience on the Sites and some of our online advertising may be affected, meaning you may not be able to utilize all the features on the Sites.
  4. “Do Not Track” Technology
    Some newer web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. Currently, the Sites do not recognize browser “do-not-track” requests. You may, however, disable certain tracking technologies (e.g., by disabling cookies).

The Sites offered by SHIPLEY are not directed towards children under the age of 16, and SHIPLEY does not request or knowingly collect Personally Identifiable Information from anyone under the age of 16 without parental consent. By using our Sites you are warranting you are at least 16 years of age. If SHIPLEY becomes aware that a guest is under the age of 16 and has registered without parental contest, then we will remove their Personally Identifiable Information. Additionally, you must be 18 years old to register or create an account with us. By creating an account, you represent you are at least 18 years old.

If you are a parent or guardian and believe we might have any information from or about a child under 16, please contact us here.


We welcome your questions, comments, and concerns about privacy. You can contact the SHIPLEY Guest Relations team online here.