How Shipley Donuts Scale from Zero to 24% High Digital Checks

How Shipley Donuts Scale from Zero to 24% Higher Digital Checks

January 28, 2026

In the five years since Shipley Donuts began investing in technology, the brand has gone from having virtually no digital systems to a fully cloud-native tech ecosystem that now drives major business results. When Kerry Leo joined as VP of Technology in 2020, Shipley had minimal digital infrastructure. The company built up its technology stack, unified data, and integrated AI to enhance online ordering and customer experience. Today, AI-powered tools handle nearly one-quarter of online orders, contributing to average order values that are about 24% higher than non-AI digital transactions. This shift reflects Shipley’s broader strategy to leverage data and automation to increase direct digital engagement, improve customer satisfaction, and grow revenue through smarter, more personalized online experiences.

Shipley Donuts CMO Sweetens Brand’s Untapped OpportunityFebruary 3, 2026

Article Source: Franchise Times Donut and kolache concept Shipley Donuts had a busy 2025, moving under new ownership while adding 35 units to its 385-plus unit count. Chief Marketing Officer Bill Leibengood is bringing his data-forward perspective to Shipley in hopes of advancing the brand’s nationwide presence. Bill Leibengood’s approach to marketing efforts is driven …

How Shipley Donuts Scale from Zero to 24% Higher Digital ChecksJanuary 28, 2026

Article Source: Hospitality Tech In the five years since Shipley Donuts began investing in technology, the brand has gone from having virtually no digital systems to a fully cloud-native tech ecosystem that now drives major business results. When Kerry Leo joined as VP of Technology in 2020, Shipley had minimal digital infrastructure. The company built …

Shipley Do-Nuts Strengthens East Coast Expansion with Third Maryland StoreMarch 13, 2025

Source: Franchise Times Debuting a brand in new markets can be tricky. Selling donuts makes it a bit easier. Houston-based Shipley Do-Nuts has 370 units in 12 states, predominantly in the South and Southeast regions. The donut concept has its sights set on expanding out east. The company is making its debut in two states this year, …

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